- Honestly, leadership and development of the human resources giving advice to our customers
- Friendly attention, personal and individual to our customers
- Engagement of continuous improvement and security in our operations
- Sincere and permanent engagement of making an honest, friendly and reliable relation to our customers
- Responsibility, working with excellence, assuring personal and team effectivity accomplishing the final results
- Agility in the procedures. Proactive and dynamic actions focused on satisfaction of the customer
- Improving by listening our customers
- Transparency in price and sales conditions
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